ICYMI: Surviving the Great Resignation
Elaine Botello, CEO & Owner of Employer Victory Services, shared practical tips and strategies to implement in your business to hire and retain employees in today's workforce.
Defining ideal customers to target your marketing
Easily the most important first step in establishing any type of business is to define your customers so that you have the information you need to attract the right audience. Understanding your customers and what makes them tick is the key to any successful business.
Developing an early warning system
The sooner you know something needs fixing the earlier you can remedy the issue and the stronger your business will be. Learn more about developing an early warning system for your business.
How content marketing beats traditional marketing
Content marketing is a popular trend in marketing circles. While the goal is the same – to promote your business – there are many ways in which content marketing varies from traditional marketing.
Uncovering hidden dangers when buying a business
As you’d expect, every business will have things that don’t always go right or are exactly how they should be. You’d be wise to investigate all the claims the owner makes to make sure you’re getting what you are paying for when buying a business.
Preparing for due diligence by a prospective purchaser
If you’re planning to put your business on the market, getting it ready for sale beforehand is crucial to avoid scrambling to put things in order when buyers are actually knocking on the door.
Letting go and delegating control
There could be any number of reasons you’re leaving your business. You might be selling it, or you could be handing it over to family or key employees to run as you step down.
Maximize the value of your business before selling
Getting the best price for your business means planning well in advance, even if the sale is years away. It's also essential to spend time getting your business into top shape.
Managing seasonal demand
If your business experiences fluctuations in sales depending on the seasons, buying cycles, or holidays, find out how to maximize sales during peaks and minimize losses in the troughs.
Increasing prices without losing sales
One of the best ways to get more cash coming into your business is to increase your prices. It widens your margins and frees up cash you might need for business growth.