Blog

On February 21st, Nora Ellis, owner of Be Employer Solutions, shared information on the basics of employee benefits for small business owners and entrepreneurs! Nora shared that customization and tailoring are key when discussing employee benefits, there is no one-size-fits-all approach. She

Social media can be an effective and efficient way for your business to reach current and prospective customers. Here are tips to help fast track your brand's social media presence and achieve results.

As a start-up, your first task is to evaluate your business needs and figure out which is the best accounting system that allows you to see your cash position at a glance, keep accurate records for the IRS and one that helps keep track of, and spot cash trends.

From day one, business owners should have a separate bank account in which to deposit their income and pay their business expenses as it’s easier, faster and more accurate to claim business expenses. Extraco's Small Business Bankers are ready to help you!

Checking if your new idea is viable is part of your market research. You’re probably doing this already by talking to friends and family. But it’s usually better if you collect research from the market, rather than conversations from people you know.

Coming up with a decent business name can be challenging, but if you have a few key guidelines in mind, you can narrow down your choices considerably. A good name can create the perception of integrity, professionalism, or value-for-money. It could be your business’s biggest asset.

Competitors come in all shapes and sizes. The important thing is to identify the most potent threats and compare their strengths and weaknesses with your business.

You’re likely to be enthusiastic and confident about the prospects of successfully launching a new business. Before launching, you’ll need to test the feasibility of your new product or service.

Deciding on a business model is one of the most important decisions you’ll need to make as a small business owner.