LINC Resources

Our resource hub of tools and information to help you with your business goals


Insights & Articles


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How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything
From food service to fashion, artificial intelligence technology is expected to quickly take on a larger importance in the everyday lives of consumers.
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9 Daily Habits That Can Help Prevent Burnout in Entrepreneurs
These simple daily habits can help you stay grounded and keep you from burning out as an entrepreneur.
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What Is the Qualified Business Income Deduction (QBI), and Can You Claim It?
Are you curious about what the qualified business income deduction (QBI) is and whether or not you can take advantage of it? If so, this article will provide an in-depth overview of the QBI deduction and answer the fundamental question: “Can I claim it?”


Increase Your Website Conversions
Use this resource to understand how minor improvements to your webpages or product offerings are all it takes to improve your conversion rate. You need to discover what your users want and how they use your website.


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Protecting your Business from Legal Trouble | The LINC Up Series
Hear from Mary Margaret Croft, from Carpenter & Croft, about the importance of legal protection for your business. This blog is part of our LINC Up video series.
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Raising Children and Running a Business: Insights from Mom Entrepreneur Kelsey Baas
Hear from Kelsey Baas, owner of Compleo Physical Therapy & Wellness, about balancing family responsibilities while managing a business. This is part of Extraco Banks's The LINC Up series.
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Five Things Your Small Business Should Know About Branding
Branding is a powerful tool that can make or break your small business. Building a strong brand requires an understanding of what your business stands for and why you are in business. Read more from Sidekick Creative Agency about branding from your business.
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ICYMI: Let's Talk Employee Benefits
On February 21st, Nora Ellis, owner of Be Employer Solutions, shared information on the basics of employee benefits for small business owners and entrepreneurs! Nora shared that customization and tailoring are key when discussing employee benefits, there is no one-size-fits-all approach. She
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Collaboration and partnering
Collaborating works best when each party feels they’re getting a synergetic benefit and able to achieve an outcome that’s out of reach on their own. Decide if collaborating will work for your business, identify what outcomes you’re after, find those businesses that match and then make contact.
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Automating new lead generation
By accessing the right automation tools for your business, you’ll be able to spread your small business content across multiple platforms as and when you need to. There are many tools that can improve your digital presence, simply by leveraging social media, email and web services.


Looking for tools & templates for your business?

Our tools and calculators can help you identify solutions to your business needs. Our interactive resources include:

  • Business plans
  • Tips for business growth & management 
  • Infographics to help visualize business opportunities
  • And much more!
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Get capital for your business through Kiva
Startup Waco serves as the Central Texas hub for Kiva, a microfinance lending platform that provides capital for businesses by crowdsourcing funds from people they know! Focusing on character over credit, Kiva allows Wacoans to back each other up and establishes a more financially inclusive community where all people have the power to improve their lives.

Committed to building people, businesses and communities, Extraco Banks is proud to bring the Kiva Waco Hub Powered by Extraco to all Central Texas businesses as a startup lending resource.


Additional Resources

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About Extraco LINC
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LINC Partners
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About Extraco Banks