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ICYMI | Entrepreneurs: Let's Talk Tax & Accounting

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On Nov. 16, small business owners and entrepreneurs heard from Maynard CPA's founder, Keith Maynard, about tax & accounting strategies. Keith provided attendees with an overview of services offered at Maynard CPA and gave insights into the importance of tracking key financial data points. Below is a recap of the workshop held at Startup Waco. 

Maynard luncheon 1 - Extraco LINC
Maynard luncheon 2 - Extraco LINC
Maynard luncheon 3 - Extraco LINC
Maynard luncheon 4 - Extraco LINC

Keith started Maynard CPA, a public accounting firm, in August of 2020 with the intended purpose of providing accounting services, tax planning & compliance, and client accounting services to small business owners and entrepreneurs. An entrepreneur himself, Keith understands first-hand the unique journey of starting your own business and his is staff is committed to being a financial resource for businesses in the Waco community. Below is an overview of what Maynard CPA offers small businesses:

Accounting Services:

  • Property taxes - individual and business property tax
  • Self-employment taxes
  • Payroll taxes
  • Sales tax
  • Franchise tax
  • State tax
  • Federal Income tax

Tax Planning & Compliance

  • Federal Tax Compliance
  • State Tax Compliance
  • Tax Planning
  • IRS Representation

Client Accounting Services

  • Bookkeeping & Payroll Services
  • Controller Services
  • Virtual CFO Services

Keith stressed the importance of having an accounting software, like Quickbooks Online, so you can visually see the trends of your business finances. It is important to understand your business finances so you can make the most informed decisions. Click here to read Keith's blog with more information about Quickbooks Online.

Learn more about cashflow
Watch our video about cashflow forecasting to learn more strategies for your business finances!


The workshop ended with Keith answering questions and reminding attendees the importance of addressing tax & accounting strategies before issues compound. Keith offers a 30-minute free meet & greet session -- schedule today! Want to read the slides from his presentation? Click here!